Discover Texas @ SXSW

The University of Texas at Austin’s marketing campaign at SXSW 2023 promoted the university’s research accomplishments and enduring campus spirit over an 8-hour day in the heart of downtown Austin. Christine worked directly with the art director to brand the music festival event including designing 200+ print, digital, and environmental deliverables. The city rail train was wrapped to promote the university and billboards were displayed strategically between the airport and downtown.